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Coming soon · join the waiting list

Learn the craft.
Not the trick.

My method as an online academy: learning to think like a broadcaster — video lessons at your own pace, assignments on your own channel and guidance from the architect himself.

Knowledge is free now.
Skill isn't.

There are tutorials enough. Everything you want to know about YouTube is already out there — free. But knowing isn't the problem. Being able to do it is: making the choices, reading the numbers, building a format viewers come back for.

So the Academy isn't a video library to binge through. It's a learning path: you learn the method, apply it straight away on your own channel — and I look over your shoulder.

Not knowledge to memorise. Skill to use.

The method as a learning path.

You follow the same path I walk myself on every channel I take on. Not loose tips, but a system — step by step, at your own pace.

  • Programming like a broadcaster: formats, seasons, rhythm
  • Watch-time quality: learning to read the retention graph
  • The learning cycle: plan, make, measure, learn
  • Every module ends with an assignment on your own channel
academy · your learning path
Your modules
1 · Think like a broadcaster
completed ✓
2 · Watch-time quality
in progress — assignment: read your own retention graph
3 · Formats that come back
still locked
4 · The learning cycle
still locked

Not a video library — guidance.

Watching is easy. Applying is the craft. So in the Academy you don't work with made-up examples, but with your own channel and your own numbers — and you get feedback on what you make.

  • Assignments with your own ratings as the course material
  • Feedback on your work — not an automated tick
  • Ask questions the moment you get stuck
  • The retention graph is the most honest feedback form there is — you learn to read it

Learn where you work.

The Academy lives in the same online environment as the rest of my platform. Your lessons, your assignments and your progress sit in one place — right next to the channel you apply them to.

  • At your own pace — no fixed evenings, no classroom rhythm
  • Progress per module, visible in one place
  • From any device, at home or at the office
academy · your progress
Progress
Think like a broadcaster100%
Watch-time quality60%
Formats that come back0%

Don't want to wait?

Until the doors open there's the direct route: start with the free channel diagnosis — then you'll see straight away how I look at your channel. Or get the architect at your table every two weeks with coaching.